Wall of Love

Gemma is great at explaining really complicated stuff in a simple way that even techphobes can grasp, with patience and a great overview of your business. For anyone that wants to utilise AI to create better Systems in their business.

I've been in business over a decade and Claude Empire gave me what I'd been putting off for years. Gemma has a gift for making the complex feel logical - step by step, without the overwhelm. The result? A clear pathway forward and the infrastructure to support my business and clients properly. Genuinely transformational.

I went from stuck to launched in two weeks. I’d been sitting on an idea for four months and agonising how to make it go live. In two weeks with Gemma and her SaaS Empire, I refined what I was doing and how I did it, I created a new app from scratch and launched it to beta testers. Now I have the confidence and skills to do it again.

I am in the AI Collective, and got a few products from Gemma, Gpt empire and Claude Empire. I love how structured they all been, and how supportive the people are in the community. Gemma is all in, and always adapt as we go along, depending what the industry cahnges require or what her people need. Excited about the possibilities ahead of me now.

Business Audit & Strategy: I expected to be told my business was a mess and that I'd have to become louder to fix it. Instead Gemma showed me, gently and honestly, that the model already works and what's really holding me back is visibility, not structure. I came away with a plan I just need to work at actually following it and not getting distracted with other 'urgent tasks'.

I can always trust Gemma to nail it first time . Firstly, she has this insane, almost creepy capability to read my mind and know which shiny objects I’m going to be chasing ( and hold me back from chasing them ) and then quickly pick through what it is that I’ve expressed and seeing multiple paths forward, like sorting through cards on a table and picking out the Royal flush . Boom!

I invested in SaaS 2-week sprint and Gemma truly blew me away with the prep and workbooks before we even started: they were comprehensive and spoke with gpt which made filling them in a breeze. The sprint gave me great foundations and I'll continue to refine my product and ship it when it's been tested. Gemma made sure we looked at economics not just building something for the sake of vanity.

Gemma made me the Business AI Audit. As a business consultant with over 20 years international consulting experience and working with AI it's often difficult to find someone who combines these kind of skills as well. Gemma does. The audit was professionally on point and I LOVE the format and modern AI kind of product. Highly recommended - especially for strategic brains and experienced entrepreneurs.

"In just three weeks inside GPT Empire with Gemma, I went from overwhelmed and doubting whether my GPT vision was possible to launching and selling founder spots. I’ve transformed 20+ years of networking IP and 30+ years of personal development expertise into a commercial AI asset that will serve women in business to build wealth through their network. Week four and I’m already asking: “What’s next?” If you want clarity, structure and momentum, this is it!"

The CAIC Gemma Went's programme and group has been really instrumental for me this last year in growing my knowledge around using AI as a founder for my business and to help my clients, Gemma shares her knowledge, insights and strategies openly in the community and has created and curated a great learning environment . Highly recommend if you are looking to grow your AI expertise in a way that fits with your business - The GPT and SAAS empire sprints have been great fun too.

What can I say, GPT empire has been an absolutely fantastic programme, it's been intensive and a brilliant relevant way to really learn how to create your own GPT'S with access to Gemma's brilliant brain. As a member of Conscious AI I could see the benefit of her training and expertise and jumped into this a bit last minute but it has been such an enjoyable process with loads of support. It's been invaluable for me and takes me to the next stage in my own business evolution - thanks Gemma I have loved it 

"There seems to be AI everywhere right now - but many are using it badly, and most are not using its true potential for them, or their business. In here we've been able to see the possibilities, and model it, backed by years of real business experience. GPT Empire has been focused and importantly practical - real time review and feedback - in a supportive and collaborative environment. The opportunity to work with some inspiring business owners as well as Gemma has been amazing. Clear structure, real outcomes."

"It's been one of the best strategic decisions I’ve made! I’m genuinely thrilled that we're doing it early, rather than years down the line. Gemma's programme was seamless, it required real thinking and structured effort and commitment. In order to build my GPT properly, I had to generate a significant amount of business documentation that should have existed already. That process sharpened my clarity, strengthened my positioning, and improved how I articulate what we do. This has already changed my business, because it's changed my perception of what's possible under the lens of AI."

I'm in the Conscious AI Collective and Claude Empire. I've moved from using Claude and ChatGPT as chat and content software to having Claude at the heart of everything I do in business. I'm only just getting started but already Claude is drafting my emails, creating proposals, coding new apps. I recommend this to all entrepreneurs who are struggling for time and can't afford to take on the next new hire yet. Also, I was paying £300/month for content creation and now Claude does it for free because Gemma has shown me how to set up Claude so it pulls background information which means it's pretty much right first time and I think can only get better.

I did the 2 day AI Asset Build with Gemma in April...I had zero AI experience so I was a little nervous that I would be totally lost but Gemma did not let that happen...she answered all my questions and checked I understood, she spoke in clear language and provided very clear instructions...in 2 days I built my very own chatbot...and I honestly cannot believe I did it! Without Gemma this would never have happened...and as a side note I am now in love with Claude who has helped me to streamline so much more stuff in my business...turns out we can be friends after all! Thank you Gemma...your style, knowledge and encouragement is exactly what I needed...also love the 2 day intensive way of doing it! Emma xx

I purchased Gemma's strategy report so as to get some clear strategy and next steps. The intake form was very detailed and the report that came back was eye-opening in that it was extremely clear, concise and thorough. What I love about Gemma is that she operates rather like I do in my business - no fluff or wishy washy advice. It's clear cut and unequivocal, pulling out the weeds which are getting in the way and pointing out how to maximise my time and IP in order to serve more people and increase turnover for the year. For that reason alone, I highly recommend this report as I have clear direction and I'm already implementing the strategies which are completely aligned with my values and make total sense to me.

Since investing in the Conscious Ai Collective now Ai village and being in Gemmas world I've found a new motivation emerge & an excitement that was missing from my business & approach. I'm naturally drawn to working fast not slowly simplifying things for others my clients & working with systems & structure in a business especially when it comes to sales revenue & growth Gemmas teaching of Ai for Founders with ideas a load of knowledge experience and IP developed over the years makes it fun, interesting and brings innovation to my work I've since invested in GPT Empire Saas Empire & I'm a lifetime member of CAC now Ai village. It's a great like minded community Gemma knows her stuff what she provides in time coaching & frameworks plus the custom Gpt team is simply invaluable Thanks Gemma !

I am a bit in shock at how brilliant all this is. I have been questioning whether or not Claude is relevant for me as I am not working with written client projects just my own content about movement practice with videos and live classes... however, I am about to launch a new online & live combo that Candy and I co-created in ChatGPT (Gemma's GPT!).... I have now run it through Claude to improve... and wow, he has done an impressive job! New Sales page created, it sounds soooo much better. Will be launching in next couple of days and can't believe how simple that was. Looking forward to playing around more! Thanks for all this Gemma Went - this is the kind of set-up that I would literally never ever get round to doing on my own and I would have been inclined to avoid at all costs, but I can see how its going to be really majorly helpful!

Luminary is an incredibly powerful tool. It has literally stopped me in my tracks, made me really look at my offers, and made me re-examine what my business could truly look like in 12 to 24 months’ time. What I love most is the blend it gives me of my own IP, backed by Gemma’s strategic brilliance and her proven Trust Ecosystem®. Together, they’re helping me create a much more rounded and powerful offering than I think I would have created on my own. But perhaps the biggest thing Luminary has given me is an architecture telling me what belongs where. I’m no longer guessing what I should build next or how all the different pieces of my business fit together. I can see the bigger picture, understand the role each piece plays, and work through it systematically. It isn’t simply helping me market the business I have. It’s making me think much more deeply about the business I’m building.

Thank you Gemma for finally getting me building my own AI tools!  GPT Empire has taught me how to create a high quality custom GPT.  Not just the basics, but the prompts, the structure, and all the details I would not even have thought of, but that make the difference between something average and something that really works.   I particularly loved the built in GPT that wrote the prompt as it saved a huge amount of time and effort, and the weekly calls kept me focused and moving forward.   The process also helped me pull the decades of knowledge out of my head and into frameworks I didn’t know I had! I'm ambitiously creating three custom GPTs to support my paid programmes, and I know exactly what to do to get them where they need to be, whereas four weeks ago I didn’t even know where to start! I’d recommend GPT Empire for anyone with an expert business who wants to enhance their client results through faster implementation.

I’ve been in The Luminary for a few months now, and for me, it’s been a space of real clarity. It’s somewhere you can step away from the noise of social media and actually focus. You’re surrounded by thoughtful, professional business owners who take what they do seriously, and that changes the energy completely. What really stands out is how safe it feels. You feel heard, you feel held, and you’re able to have honest conversations without any judgement, no matter what stage you’re at. There’s a real depth to what’s inside. The content, the conversations, the mentorship, it’s all there, and it meets you wherever you are in your business. It’s not for the faint-hearted, but that’s part of what makes it work. You’re supported, guided, and kept up to date, but you’re also encouraged to step up and lead in your own way. If you want to build and run a proper business, with the right support around you, The Luminary is a very special place to be.

Gemma as a mentor and advisor is incredibly generous with her experience - she won't gate keep the things that make a difference - but is also incredibly firm and gives you the 'you need to do this' and 'you don't need to do that' as needed. Her insight has been so useful - having someone outside of your business (and outside of your head) who has the experience and expertise to guide and challenge you is amazing. My investment in Gemma, and myself, has been worth every penny several times over. As a member of the Concious AI Collective I am with a group of likeminded forward looking business owners who are sharing the trials and successes of building new things - and sharing the hows along the way. You learn better together. I had a Business Audit from Gemma, to help me look at my strategy and plans, and it's been insightful. Called out my own doubts and excuses, and helped me to focus on what was really important. So excited to continue working with her in the group and the GemmaBot too!

I joined the Luminary because as a Qigong coach, I find it really tricky to work on my business alone and I wanted Gemma’s input and insights and all the support and encouragement. I had lots of reservations about the relevance of AI for me, working as I do, mainly in-person, with an online course. But I am open to learning! So, wanting to boost my sales quickly, Gemma asked me to try one of her GPTs - ‘Candy The Revenue Rocket’. I’ll was actually cynical but within minutes of AI conversation, together we identified a big gap in my offers, one which was easy to fix and created a launch that hardly involved any new work - it has genuinely blown my mind and was weirdly like going through a detailed business analysis with Gemma herself. Starting to work with Claude, under Gemmas genius guidance is next level; I am building my ‘Business Brain’ and the content being produced actually sounds like me on a great day. I highly recommend dipping your toes into this pond - even if just for an exploratory swim - its genuinely nuts - in a the best way! Thanks Gemma for opening my eyes!

I booked a VIP WhatsApp Day with Gemma because I wanted her expert advice on setting up AI to support my business.. what I got was so much more than that.. what I thought I wanted and what I actually needed were two very different things. The business audit that we went through before the day was eye opening and showed me what I really needed to prioritise on the day itself. I arrived desperately trying to simplify my business model.. I was working at capacity despite having team members to rely on and my messaging was unclear after constantly tweaking and changing my strategy and my offers. I felt exhausted. These were the two priorities we decided to work on through the day - team & delegation and then messaging & positioning. I left with a clear plan on how best to allocate roles within my team and how to effectively delegate to them as well as clear messaging I can take and implement across my business. Gemma has an amazing ability to see things that you don't. She spotted parts of my story and my experience that I'd never have thought of.. the things that actually make me stand out from the crowd.. then turned my messaging and positioning on its head. I left the day with a new energy, confident in what I'm building and excited to take my business to the next level.

I joined Claude Empire recently it was alot to get my head round BUT I trusted Gemma and could see it had potential so... I went back and worked through it properly, all of it, before deciding what came next. I wasn't expecting what happened. I'm the founder of Happya, a trauma-informed positive psychology practice for women in midlife. It's a very human business. The last thing I wanted was to feel like I'd handed it over to a machine. What Gemma has built isn't that. It's an infrastructure that makes the business work better, not one that replaces the heart of it. My values are in there. My voice is in there. The way I think about my clients, the way I write, the things I will and won't do, all of it is built in from the start. The system works for me because it knows me. For the first time I have genuine clarity. What the business needs, in what order, and why. What to do today. What to build next. What to stop trying to hold in my head. What makes Gemma different is that she builds for real businesses, not hypothetical ones. She doesn't hand you a template and wave you off. She builds with you, and everything she creates for herself she shares with you too. I'd recommend this to any business owner who is brilliant at their work and exhausted by everything that surrounds it. If you're the only thing holding your business together and you know something has to change, this is worth your time. Clare Deacon Positive Psychology and Nervous System Expert, Happya

I had the privilege of working with Gemma in the Room. I knew Gemma was highly strategical and has a wealth of experience of building business. The bonus is she is wildly genuine and a straight talker. And I needed this. Before we had entered the Room, I had filled in a form which gave Gemma some lengthy information about everything in my business. At this stage I could see my own gaps and had incredible insights into what wasnt going well and what I no longer resonate with. I knew at this point, I needed to make a few changes. When we did the VIP day, Gemma knew everything about anything in my business and it was eye opening. She could see the gaps, the potential, and the opportunities that I was missing. She could see where I was holding onto an old business, and what position the new business needed. This was highly strategical. No fluff and feedback was based on my situation, not generic or cookie cutter. It highlighted exactly what strategical action I had to execute to make this jump. The VIP day was exceptional with no stone unturned. We designed the new positioning, website copy, sales pages and content. Nothing generic and all based on my years of experience and credentials that Gemma had noticed I hadn't been leveraging in my positioning. I would highly reccomend this work to anyone who knows there is a strategic gap in their business. Especially if you are repositioning and want to fully step into that new arena. You will not be disappointed. I have walked away knowing my positioning, my frameworks, I even have the spine of a book ready to go. I know my target client and where my leads are, and I now am in execution phase This was exactly what my business needed, a throurough pulling apart and stripped to its bare bones

Gemma is great at explaining really complicated stuff in a simple way that even techphobes can grasp, with patience and a great overview of your business. For anyone that wants to utilise AI to create better Systems in their business.

I've been in business over a decade and Claude Empire gave me what I'd been putting off for years. Gemma has a gift for making the complex feel logical - step by step, without the overwhelm. The result? A clear pathway forward and the infrastructure to support my business and clients properly. Genuinely transformational.

I went from stuck to launched in two weeks. I’d been sitting on an idea for four months and agonising how to make it go live. In two weeks with Gemma and her SaaS Empire, I refined what I was doing and how I did it, I created a new app from scratch and launched it to beta testers. Now I have the confidence and skills to do it again.

I am in the AI Collective, and got a few products from Gemma, Gpt empire and Claude Empire. I love how structured they all been, and how supportive the people are in the community. Gemma is all in, and always adapt as we go along, depending what the industry cahnges require or what her people need. Excited about the possibilities ahead of me now.

Business Audit & Strategy: I expected to be told my business was a mess and that I'd have to become louder to fix it. Instead Gemma showed me, gently and honestly, that the model already works and what's really holding me back is visibility, not structure. I came away with a plan I just need to work at actually following it and not getting distracted with other 'urgent tasks'.

I can always trust Gemma to nail it first time . Firstly, she has this insane, almost creepy capability to read my mind and know which shiny objects I’m going to be chasing ( and hold me back from chasing them ) and then quickly pick through what it is that I’ve expressed and seeing multiple paths forward, like sorting through cards on a table and picking out the Royal flush . Boom!

I invested in SaaS 2-week sprint and Gemma truly blew me away with the prep and workbooks before we even started: they were comprehensive and spoke with gpt which made filling them in a breeze. The sprint gave me great foundations and I'll continue to refine my product and ship it when it's been tested. Gemma made sure we looked at economics not just building something for the sake of vanity.

Gemma made me the Business AI Audit. As a business consultant with over 20 years international consulting experience and working with AI it's often difficult to find someone who combines these kind of skills as well. Gemma does. The audit was professionally on point and I LOVE the format and modern AI kind of product. Highly recommended - especially for strategic brains and experienced entrepreneurs.

"In just three weeks inside GPT Empire with Gemma, I went from overwhelmed and doubting whether my GPT vision was possible to launching and selling founder spots. I’ve transformed 20+ years of networking IP and 30+ years of personal development expertise into a commercial AI asset that will serve women in business to build wealth through their network. Week four and I’m already asking: “What’s next?” If you want clarity, structure and momentum, this is it!"

The CAIC Gemma Went's programme and group has been really instrumental for me this last year in growing my knowledge around using AI as a founder for my business and to help my clients, Gemma shares her knowledge, insights and strategies openly in the community and has created and curated a great learning environment . Highly recommend if you are looking to grow your AI expertise in a way that fits with your business - The GPT and SAAS empire sprints have been great fun too.

What can I say, GPT empire has been an absolutely fantastic programme, it's been intensive and a brilliant relevant way to really learn how to create your own GPT'S with access to Gemma's brilliant brain. As a member of Conscious AI I could see the benefit of her training and expertise and jumped into this a bit last minute but it has been such an enjoyable process with loads of support. It's been invaluable for me and takes me to the next stage in my own business evolution - thanks Gemma I have loved it 

"There seems to be AI everywhere right now - but many are using it badly, and most are not using its true potential for them, or their business. In here we've been able to see the possibilities, and model it, backed by years of real business experience. GPT Empire has been focused and importantly practical - real time review and feedback - in a supportive and collaborative environment. The opportunity to work with some inspiring business owners as well as Gemma has been amazing. Clear structure, real outcomes."

"It's been one of the best strategic decisions I’ve made! I’m genuinely thrilled that we're doing it early, rather than years down the line. Gemma's programme was seamless, it required real thinking and structured effort and commitment. In order to build my GPT properly, I had to generate a significant amount of business documentation that should have existed already. That process sharpened my clarity, strengthened my positioning, and improved how I articulate what we do. This has already changed my business, because it's changed my perception of what's possible under the lens of AI."

I'm in the Conscious AI Collective and Claude Empire. I've moved from using Claude and ChatGPT as chat and content software to having Claude at the heart of everything I do in business. I'm only just getting started but already Claude is drafting my emails, creating proposals, coding new apps. I recommend this to all entrepreneurs who are struggling for time and can't afford to take on the next new hire yet. Also, I was paying £300/month for content creation and now Claude does it for free because Gemma has shown me how to set up Claude so it pulls background information which means it's pretty much right first time and I think can only get better.

I did the 2 day AI Asset Build with Gemma in April...I had zero AI experience so I was a little nervous that I would be totally lost but Gemma did not let that happen...she answered all my questions and checked I understood, she spoke in clear language and provided very clear instructions...in 2 days I built my very own chatbot...and I honestly cannot believe I did it! Without Gemma this would never have happened...and as a side note I am now in love with Claude who has helped me to streamline so much more stuff in my business...turns out we can be friends after all! Thank you Gemma...your style, knowledge and encouragement is exactly what I needed...also love the 2 day intensive way of doing it! Emma xx

I purchased Gemma's strategy report so as to get some clear strategy and next steps. The intake form was very detailed and the report that came back was eye-opening in that it was extremely clear, concise and thorough. What I love about Gemma is that she operates rather like I do in my business - no fluff or wishy washy advice. It's clear cut and unequivocal, pulling out the weeds which are getting in the way and pointing out how to maximise my time and IP in order to serve more people and increase turnover for the year. For that reason alone, I highly recommend this report as I have clear direction and I'm already implementing the strategies which are completely aligned with my values and make total sense to me.

Since investing in the Conscious Ai Collective now Ai village and being in Gemmas world I've found a new motivation emerge & an excitement that was missing from my business & approach. I'm naturally drawn to working fast not slowly simplifying things for others my clients & working with systems & structure in a business especially when it comes to sales revenue & growth Gemmas teaching of Ai for Founders with ideas a load of knowledge experience and IP developed over the years makes it fun, interesting and brings innovation to my work I've since invested in GPT Empire Saas Empire & I'm a lifetime member of CAC now Ai village. It's a great like minded community Gemma knows her stuff what she provides in time coaching & frameworks plus the custom Gpt team is simply invaluable Thanks Gemma !

I am a bit in shock at how brilliant all this is. I have been questioning whether or not Claude is relevant for me as I am not working with written client projects just my own content about movement practice with videos and live classes... however, I am about to launch a new online & live combo that Candy and I co-created in ChatGPT (Gemma's GPT!).... I have now run it through Claude to improve... and wow, he has done an impressive job! New Sales page created, it sounds soooo much better. Will be launching in next couple of days and can't believe how simple that was. Looking forward to playing around more! Thanks for all this Gemma Went - this is the kind of set-up that I would literally never ever get round to doing on my own and I would have been inclined to avoid at all costs, but I can see how its going to be really majorly helpful!

Luminary is an incredibly powerful tool. It has literally stopped me in my tracks, made me really look at my offers, and made me re-examine what my business could truly look like in 12 to 24 months’ time. What I love most is the blend it gives me of my own IP, backed by Gemma’s strategic brilliance and her proven Trust Ecosystem®. Together, they’re helping me create a much more rounded and powerful offering than I think I would have created on my own. But perhaps the biggest thing Luminary has given me is an architecture telling me what belongs where. I’m no longer guessing what I should build next or how all the different pieces of my business fit together. I can see the bigger picture, understand the role each piece plays, and work through it systematically. It isn’t simply helping me market the business I have. It’s making me think much more deeply about the business I’m building.

Thank you Gemma for finally getting me building my own AI tools!  GPT Empire has taught me how to create a high quality custom GPT.  Not just the basics, but the prompts, the structure, and all the details I would not even have thought of, but that make the difference between something average and something that really works.   I particularly loved the built in GPT that wrote the prompt as it saved a huge amount of time and effort, and the weekly calls kept me focused and moving forward.   The process also helped me pull the decades of knowledge out of my head and into frameworks I didn’t know I had! I'm ambitiously creating three custom GPTs to support my paid programmes, and I know exactly what to do to get them where they need to be, whereas four weeks ago I didn’t even know where to start! I’d recommend GPT Empire for anyone with an expert business who wants to enhance their client results through faster implementation.

I’ve been in The Luminary for a few months now, and for me, it’s been a space of real clarity. It’s somewhere you can step away from the noise of social media and actually focus. You’re surrounded by thoughtful, professional business owners who take what they do seriously, and that changes the energy completely. What really stands out is how safe it feels. You feel heard, you feel held, and you’re able to have honest conversations without any judgement, no matter what stage you’re at. There’s a real depth to what’s inside. The content, the conversations, the mentorship, it’s all there, and it meets you wherever you are in your business. It’s not for the faint-hearted, but that’s part of what makes it work. You’re supported, guided, and kept up to date, but you’re also encouraged to step up and lead in your own way. If you want to build and run a proper business, with the right support around you, The Luminary is a very special place to be.

Gemma as a mentor and advisor is incredibly generous with her experience - she won't gate keep the things that make a difference - but is also incredibly firm and gives you the 'you need to do this' and 'you don't need to do that' as needed. Her insight has been so useful - having someone outside of your business (and outside of your head) who has the experience and expertise to guide and challenge you is amazing. My investment in Gemma, and myself, has been worth every penny several times over. As a member of the Concious AI Collective I am with a group of likeminded forward looking business owners who are sharing the trials and successes of building new things - and sharing the hows along the way. You learn better together. I had a Business Audit from Gemma, to help me look at my strategy and plans, and it's been insightful. Called out my own doubts and excuses, and helped me to focus on what was really important. So excited to continue working with her in the group and the GemmaBot too!

I joined the Luminary because as a Qigong coach, I find it really tricky to work on my business alone and I wanted Gemma’s input and insights and all the support and encouragement. I had lots of reservations about the relevance of AI for me, working as I do, mainly in-person, with an online course. But I am open to learning! So, wanting to boost my sales quickly, Gemma asked me to try one of her GPTs - ‘Candy The Revenue Rocket’. I’ll was actually cynical but within minutes of AI conversation, together we identified a big gap in my offers, one which was easy to fix and created a launch that hardly involved any new work - it has genuinely blown my mind and was weirdly like going through a detailed business analysis with Gemma herself. Starting to work with Claude, under Gemmas genius guidance is next level; I am building my ‘Business Brain’ and the content being produced actually sounds like me on a great day. I highly recommend dipping your toes into this pond - even if just for an exploratory swim - its genuinely nuts - in a the best way! Thanks Gemma for opening my eyes!

I booked a VIP WhatsApp Day with Gemma because I wanted her expert advice on setting up AI to support my business.. what I got was so much more than that.. what I thought I wanted and what I actually needed were two very different things. The business audit that we went through before the day was eye opening and showed me what I really needed to prioritise on the day itself. I arrived desperately trying to simplify my business model.. I was working at capacity despite having team members to rely on and my messaging was unclear after constantly tweaking and changing my strategy and my offers. I felt exhausted. These were the two priorities we decided to work on through the day - team & delegation and then messaging & positioning. I left with a clear plan on how best to allocate roles within my team and how to effectively delegate to them as well as clear messaging I can take and implement across my business. Gemma has an amazing ability to see things that you don't. She spotted parts of my story and my experience that I'd never have thought of.. the things that actually make me stand out from the crowd.. then turned my messaging and positioning on its head. I left the day with a new energy, confident in what I'm building and excited to take my business to the next level.

I joined Claude Empire recently it was alot to get my head round BUT I trusted Gemma and could see it had potential so... I went back and worked through it properly, all of it, before deciding what came next. I wasn't expecting what happened. I'm the founder of Happya, a trauma-informed positive psychology practice for women in midlife. It's a very human business. The last thing I wanted was to feel like I'd handed it over to a machine. What Gemma has built isn't that. It's an infrastructure that makes the business work better, not one that replaces the heart of it. My values are in there. My voice is in there. The way I think about my clients, the way I write, the things I will and won't do, all of it is built in from the start. The system works for me because it knows me. For the first time I have genuine clarity. What the business needs, in what order, and why. What to do today. What to build next. What to stop trying to hold in my head. What makes Gemma different is that she builds for real businesses, not hypothetical ones. She doesn't hand you a template and wave you off. She builds with you, and everything she creates for herself she shares with you too. I'd recommend this to any business owner who is brilliant at their work and exhausted by everything that surrounds it. If you're the only thing holding your business together and you know something has to change, this is worth your time. Clare Deacon Positive Psychology and Nervous System Expert, Happya

I had the privilege of working with Gemma in the Room. I knew Gemma was highly strategical and has a wealth of experience of building business. The bonus is she is wildly genuine and a straight talker. And I needed this. Before we had entered the Room, I had filled in a form which gave Gemma some lengthy information about everything in my business. At this stage I could see my own gaps and had incredible insights into what wasnt going well and what I no longer resonate with. I knew at this point, I needed to make a few changes. When we did the VIP day, Gemma knew everything about anything in my business and it was eye opening. She could see the gaps, the potential, and the opportunities that I was missing. She could see where I was holding onto an old business, and what position the new business needed. This was highly strategical. No fluff and feedback was based on my situation, not generic or cookie cutter. It highlighted exactly what strategical action I had to execute to make this jump. The VIP day was exceptional with no stone unturned. We designed the new positioning, website copy, sales pages and content. Nothing generic and all based on my years of experience and credentials that Gemma had noticed I hadn't been leveraging in my positioning. I would highly reccomend this work to anyone who knows there is a strategic gap in their business. Especially if you are repositioning and want to fully step into that new arena. You will not be disappointed. I have walked away knowing my positioning, my frameworks, I even have the spine of a book ready to go. I know my target client and where my leads are, and I now am in execution phase This was exactly what my business needed, a throurough pulling apart and stripped to its bare bones